Friday, 26 January 2018

Play Store Defeats Apple's App Store And hits 19 billion Downloads in Q4 2017 And leads over to 145%

Recent studies show that Apps are being downloaded more than ever before, don't get it? simply means people are more into Apps than ever, that people are storming Playstore more than ever; awesome right?

Based on a research carried out by App Annie, the Google Play Store saw over 19 billion downloads in Q4 2017, with year-over-year growth at 10%.  That's around 145% more than the Apple App Store, which garnered around 7.7 billion downloads. That being said, the App Store still blew the Play Store away in terms of revenue.

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The coolest part about this news, is the fact that the 19 billion downloads is totally calculated based on new downloads and not apps re-installment or app updates.  Emerging markets, specifically India, Indonesia, and Brazil, made up a big portion of the 10% year-over-year growth. India even surpassed the US for combined Play Store and App Store downloads in 2017 thanks to India's record download figures in Q4. The three most popular categories on the Play Store for the year-over-year category were Games, Finance, and Personalization, and they all grew in Q4. Finance is expected to continue to grow in Q1 2018 due to the impending tax season in the US and banks' increased amount of interest (pun not intended) in mobile apps.

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When it comes to consumer download, the Play Store and App Store both saw 20% year-over-year growth worldwide for Q4 2017. However, despite the Play Store's much more significant download number, the App Store still saw 95% more in worldwide gross consumer spend in Q4. The App Store accounted for $11.5 billion, while the Play Store got around $5.9 billion. On both platforms, the US had the strongest year-over-year growth in this arena, and Germany was the #3 country in both stores. As for the #2 spot, South Korea took silver for the Play Store, and Taiwan for the App Store.


It is to be noted that world wide consumption of entertainment totally exploded by four times the value of the original from 2015 to 2017. This largely due to the video streaming Apps in apps subscription.  These subscriptions also owe to the Productivity category's #1 position on the Play Store for year-over-year category share growth, much of which can be attributed to Google Drive's introduction of in-app subscriptions for storage.

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Interested in reading more about the app figures for 2017, then feel free to download App Annie's full 2017 Retrospective for free here.

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